Whether you are a marketer, an author at a publishing house, a publicist or anyone looking to sell their book, there’s a broad range of book marketing techniques to increase your book exposure and reach maximum readers.
Few of these ideas can assist you directly in increasing book sales while others may broaden your platform, leading you to future sales. Not all of these ideas are relevant all the time, and we motivate you to consider the influence each might have before thinking about where to invest your time.
Some authors shake at the concept of book marketing. Marketing your book can be horrifying, especially if it takes you out of your comfort zone. So you have finally composed a book and shared all your words to share with the world. This is a fear that they don’t conquer. The next big challenge is how you will publish books that reach the maximum audience.
This blog is very important for those initially putting a toe into the marketing waters. Let’s begin with all the necessary concepts of book marketing.
40+ Creative Book Marketing Ideas To Accelerate Your Sales
Book marketing is not rocket science, so try not to feel frightened if you are not aware of the concept of book marketing. When it comes to your book you are extremely passionate about what you wrote and the message you are conveying. Also, you can ask any agency that is offering book marketing servicesfor help.
1. Make A Professional Website
This is one of the best marketing options to make an author website. If you don’t have any then it is super easy to make it.
2. Write A Blog Related To Your Genre Or Theme
Blog content is a great way to bring traffic to your website. The content can be in any form brief descriptions of your book, book updates, etc.
3. Optimize Your Website For Search Engine
SEO content can assist you drive organic traffic to your website and have your book appear on Google searches.
4. Guest Posts In Your Niche
In this type of marketing, you write for other authors to boost exposure with their readers too.
5. Take Part In Book Related Communities And Online Forums
Posting daily in online communities can assist you in accelerating your visibility online.
6. Survey Your Desired Audience
Ask questions about psychographics, demographics, and online behavior so you can understand better where to market.
7. Research Similar Authors And Books
Read how other authors are targeting the audience you are trying to reach by assembling a list of top books in your genre.
8. Have Interviews With Readers
Learn about your readers, how they find new books, and how they decide to purchase them.
9. Write Your Readers’ Personas
Write a brief paragraph that tells about the core of each reader group you are targeting.
10. Make A List Of Target Keywords
Make a list of search engine queries that your readers use to look for books. You can use tools for keyword planners like Google Ads and Google Trends.
11. Consistently Use Social Media Platform
If you utilize social media it is crucial to use it regularly. People will unfollow you if you don’t post regularly.
12. Host Virtual Book Launch Or Parties
Not every book launch needs to be in person. You can host them online in various online forums and groups.
13. Share And Create Engaging Content On YouTube
YouTube is the best way to connect with your readership. You can discuss your writing procedure, pronunciation tips, and life story for your book.
14. Join Relevant Online Discussion Groups And Book Clubs
If there are any book clubs or discussion groups for your book genre join them. You can get in touch with your readership and find many potential readers in the procedure.
15. Give Important Content And Sneak Peeks On Your Website
One book marketing idea is to give an overview of your upcoming book on your website.
16. Run Instagram And Facebook Ads
You should reach your target audience through ads not just by throwing money but by making social media ads that are directly targeted to various readers’ personas.
17. Use Famous Book Related Hashtags On Instagram And Twitter
Take some time and see what some trending hashtags are. Are they specific to your book and its genre?
18. Contact Other Authors For Cross promotion
Get in touch with the authors on social media and ask them to promote your book on their page.
19. Conduct Q&A Sessions On Social Media
Doing live Q&A sessions on social media is a fun and simple book marketing idea.
20. Share Behind The Scenes Clips Of Your Writing Procedure
Readers desire to see what is going into the marketing process of their favorite book. Furthermore, you can ask for professional book promotion services, they can guide you with modern and effective tactics for advertising your book.
21. Make Shareable Graphics With Quotations From Your Book
Choose a few quotes from your book and make appealing graphics. When you share them on social media you will reach a lot of potential readers.
22. Run Social Media Giveaways And Contests
A simple book marketing tactic is to make a giveaway on social media. Ask the people some questions, or you can ask them to tag their friends in the comment section.
23. Share Positive Reader Feedback
A simple book marketing technique is to post positive testimonials on your books online.
24. Use Social Media Inspection To Elevate Your Strategy
Social media inspections are for a reason, so you should know how to be advantageous from it. They can be extremely assistful in optimizing your book marketing tactic.
25. Interact With Your Audience Through Surveys And Polls
Surveys and polls are fun for your readership; they also assist in better understanding your target audience.
26. Customize Your Email Campaigns On The Preferences of Your Reader
You don’t need to have only one generic email for every subscriber on your list. Create some customized emails for each.
27. Use Of Captivating Subject Lines
As we know words sell. It is a fact to know or you won’t be an author. Make the subject line of your email the same way you would like to hook a story.
28. Contact Other Authors For Joint Campaigns
In the same way, you can collaborate with authors on social media you can also collaborate through email campaigns.
29. Incorporate A CTA In Every Mail
If you don’t have a CTA in every mail then you are missing out on marketing opportunities. Link your social media posts, your new blog post, your new book, etc.
30. Run Limited Time Promotions Important To Subscribers
Running short promotions for subscribers not only gets subscribers to buy it but also results in increased subscribers.
31. Collaboration With Bookstores For In-Stores Promotions Or Events
Ask some local bookstores to see if any of them are ready to partner with you for any event.
32. Join Authors Networks
Author networks can be an ideal networking tool, and you can make book marketing collaborations with several members.
33. Engage With Non-Profit Organizations
If there is any nonprofit organization you want to help you can both accelerate visibility for each other by having a joint promotion.
34. Connect With Book Related Merchandise And Artists
Look for some artists whose style you like and reach out to them for connections. Maybe they can make some mugs, bookmarks, or clothing related to your book.
35. Team Up With Authors For Anthology Projects
If you desire to do some smart book advertising, why not compose some extra content relevant to your book? You can write a short story and then collaborate with authors on the same theme and bring together an anthology with them.
36. Provide Educational Resources Relevant To Your Book Theme
Your readers may desire to know more about the theme of your book or topic. Provide some extra resources to educate them; it could be a webinar or any link to a website.
37. Conduct In-Person Workshops With Audience
Educate your readers through writers’ workshops. You can make a good bond with readers and discuss with them about your book.
38. Make A Curriculum For Book Clubs And Schools
Compose some potential topics and questions for book clubs to discuss. Think it would be great to be done in class. Make a curriculum for teachers.
39. Collaborate With Educational Institutes For Author Discussions
We all know about author talks in bookstores but why not in educational institutes? Ask schools to host you in their auditorium, libraries, and classrooms.
40. Share Details About Your Writing Procedure For Aspiring Writers
Sharing information about the writing procedure is very assistful to people who are new to learning how to compose a book. They will be surely interested in knowing about your book afterward, too.
41. Make A Book Related Playlist And Share It Online
A song can remind you about your favorite book, scenes, and characters numerous times. Create a list playlist for your book and it will blast off like wildfire. Furthermore, if you are looking for any book printing company then you can search for them online. Several service providers are helping authors with their printing services.
How can I boost the sales of my book?
Below are some proven strategies to boost the sales of your book.
- Your book cover.
- Use Amazon advertising.
- Discounted promotions of eBooks.
- Optimize your book’s subtitle, description, and title.
- Use Amazon reviews.
- Use Good reads to market your book.
What is an ideal strategy to market a book?
- Get a complete understanding of your market.
- Use SEO to decide the title of your book.
- Make an appealing book cover.
- Pick the right platform for your social media.
- Make a mailing list.
- Make a lead magnet.
- Connect with your audience.
- Hire an expert in public relations.
What are the main marketing techniques?
There are 4 main types of marketing strategies
- Market development technique
- Market penetration technique
- Diversification technique
- Product development technique
Let Us conclude
If you have already published your book, you can begin implementing these book marketing techniques now. And if you have not published yet, you can begin working on these ideas in your book launch plan. There are numerous ideas for book promotions and marketing to begin conversations around your book. We have covered all the necessary ways how to promote your book, but the actual rewards will come when you start to implement these techniques and see which of the strategies work well for you.